What is Nudge?
Nudge puts an AI agent on your website that answers visitors, qualifies them and books meetings with your sales team, then helps you follow up.
Nudge in one paragraph
Nudge is a website agent for B2B sales teams. You add one line of code to your site, and a chat widget starts answering your visitors' questions using the content of your own pages. When a visitor shows buying intent, the agent asks your qualification questions, scores the answers and offers a meeting slot from your team's calendar. Every conversation, lead and meeting then lands in the Nudge app at app.asknudge.ai, where your team follows up.
The agents
Nudge is organized around agents, each with one job. You find them all under Agents in the app.
| Agent | What it does |
|---|---|
| Website Agent | Talks with visitors on your site, answers from your content and captures leads. It qualifies them and books meetings. |
| Handoff Agent | Sends the closer a brief before every meeting, so they know who they are talking to and what the visitor asked. |
| Nurturing Agent | Follows up leads who drop off. |
| Outreach Agent | Writes to visitors who come back without writing and offers them a slot. |
Included in the Beta plan
The current plan includes the Website Agent and the Handoff Agent. Nurturing and Outreach are not included yet. See Free trial and plans.
How a conversation turns into a meeting
- A visitor opens the widget on your site and asks a question.
- The Website Agent answers from your knowledge base, which Nudge builds by reading your website.
- When the visitor is interested, the agent asks your qualification questions, three or four questions you choose, each answer worth points.
- A qualified visitor is offered available slots from your team's connected calendars and books a meeting.
- The contact, the conversation, the score and the booking show up in the app. The assigned closer receives a brief from the Handoff Agent before the call.
The main areas of the app
The left sidebar groups the app into a few areas. What you see depends on your role. Closers and setters get a shorter menu focused on their own day.
| Area | What you do there |
|---|---|
| My day | Your meetings and tasks for today. |
| Ask Nudge | Ask questions about your pipeline, leads and results in plain language. |
| To validate | Approve or dismiss what the agents prepared for you. |
| Agents | Set up each agent: the Website Agent's knowledge, questions, widget appearance and installation. |
| Integrations | Connect calendars, video tools and other services, and get the code to install the widget. |
| Dashboard and Analytics | Results: pipeline, revenue signed, conversion funnel, results by closer. |
| Bookings, Contacts, Lead Scoring | Your sales work: meetings, people and companies, hot prospects. |
| Collection | The conversations and forms that collect leads. |
| Pipelines | Your sales pipelines. |
| Settings | Team, privacy, audit log, workspace settings and billing. |